Freddie Mac - Bring it Home
With financial support provided by Freddie Mac, Arnold has spent nearly ten years converting motels and apartment properties into havens for vets. But loan assistance represents just a fraction of the hurdles facing Arnold’s community. Ultimately, Veterans Village relies on local outreach and ongoing support. What Arnold needed was a spotlight.
In getting to know the man and the community he serves—and seeing the impact housing had for these heroes—we quickly understood just how important this story was.
-
I led both creative and production on this piece - and after several months of hour long calls, I got to know Arnold on a personal level. This relationship allowed us to build a story that resonated with all audiences.
-
So, when production started, we immersed ourselves in the Veterans Village experience, filming a documentary-style piece that offers an unvarnished look at the realities facing America’s veterans and highlights the opportunities Arnold was making possible.
-
RESULTS:
530K views