Freddie Mac - Counting on Freddie
Freddie Mac’s world revolves around the numbers that shape the housing industry—but these numbers, data, and statistics can be convoluted and inaccessible for everyday buyers, renters, and owners. We helped Freddie Mac reach consumer audiences by giving their research promotions a creative treatment that wraps the simplest, core takeaways in a uniquely energetic packaging.
High-powered music drives through a series of vignettes that breathe life into the research, while the “counting” structure keeps audiences hooked from the opening shot to the final art card.
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Converting data to attention-grabbing images was an exciting challenge. We messed around with different approaches, visuals, and ultimately landed on both 3D and production imagery across this campaign.
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This was my first in-person shoot during the pandemic (April 2021), and I worked closely with the production partners to execute the remote Creative Director’s vision. We were able to beautifully share data that would normally be sterile.
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RESULTS:
Video completion rate of over 90%
Helped make Freddie Mac’s brand and housing resources top-of-mind for over a million Americans across the country.