Freddie Mac - Bring it Home
We built a campaign that blends urgency with optimism—hitting our audience with must-click creative that underscores the stakes of the crisis at hand. Each touchpoint was quick and immediate by design, pulling the audience towards an interactive microsite where we highlight the pilot programs and initiatives Freddie Mac is already championing in America’s low- and middle-income communities.Our work will never be done—but it won’t stop, either.
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We set out to reach community leaders, companies, and other partners. Not only to communicate everything Freddie Mac is doing to support affordable housing, but to invite them to join us in our important work.
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I oversaw production with our animation vendor partner while executing key frames that shared the information, but were also thought-provoking. We wanted a voice that resonated but wasn’t in your face. The end result captured the attention of industry insiders and consumers alike
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RESULTS:
21 million impressions
228% conversation rate vs. campaign objective
2-3x CTR vs Industry Benchmarks