We needed to find a way to integrate “adventure’-leaning” Land Rover into a show that was based on a New York Times column, “36 hours”, which highlighted the locals’ favorite spots in each city. The Pacific Northwest a perfect match for this request.

So, I started doing my research and digging into some of the hot destinations OUTSIDE of the city. We wanted to showcase, not only Land Rover’s, maneuverability, but its technology advances, as well in a rural area.

While the show only lasted one season, Land Rover is seen as one of the top utility vehicles for discovering all that is out there.